Upper Deck and Beckett Media collaborate to find a collector to be the face of new baseball brand

Carlsbad, CA (November 5, 2009) – Over the past few months Upper Deck has been introducing collectors to some interesting characters through a series of print advertisements running in Beckett publications around its SPx brand. First they met the “Case-Breaker” in an ad touting 2009 SPx Football who is actually a loyal Upper Deck collector named Greg Casper from Ohio. Soon collectors will be introduced to the “Hit-Man” in an ad for 2009-10 SPx Hockey who is really an Upper Deck collector named R.C. Bessire from California.

Collectors can receive FREE 2009-10 NHL Upper Deck ‘Biography of a Season’ cards with purchase through certified Diamond Dealer shops

Carlsbad, CA (November 4, 2009) – The image of then-21-year-old Sidney Crosby hoisting the Stanley Cup last June to become the youngest team captain in league history to win the NHL’s greatest prize kicks off Upper Deck’s 2009-10 NHL “Biography of a Season” set. The company’s popular wrapper redemption program starts this month, chronicling some of the greatest moments from the end of last season through the current season. Each week collectors can visit certified Upper Deck “Diamond Dealer” locations to receive a free new card whenever they purchase new 2009-10 Upper Deck NHL cards. There will be one of 30 new cards available each week throughout the course of the season.

Sports card company shares plans surrounding the release of its 2010 Exquisite Baseball set

Carlsbad, CA (October 26, 2009) – Year in and year out, Upper Deck’s Exquisite line of trading cards delivers the most valuable rookie, memorabilia and autograph cards in the industry. In 2010 Upper Deck will debut a brand new Exquisite Baseball set, but it will not be released as a stand-alone product; instead, the special limited-edition set will be released throughout each of Upper Deck’s 2010 hobby baseball product launches.

Extremely popular brand has been reconfigured to deliver the same high-end rookie cards at an even greater value!

Carlsbad, CA (October 19, 2009) – The Upper Deck Company is excited to announce the release of its 2009 SP Threads Football card set. The 260-card collection features the top NFL players as well as the top rookies from the 2009 NFL draft. As always, the “Rookie Autograph Letterman” insert collection remains the set’s key driver.

  Future stars Victor Hedman and Jonas Gustavsson have some fun with Upper Deck’s mascot

Carlsbad, CA (October 16, 2009) – Hockey fans have been getting to know the 2009-10 NHL rookie class as they get more ice time and through a fun series of videos produced by Upper Deck. The NHL Rookie Boot Camp videos have been helping to introduce puck fanatics to the players in a fun way. Upper Deck is excited to share the third of several NHL Rookies-themed videos that the exclusive manufacturer of NHL trading cards captured during the inaugural Upper Deck NHL Rookie Debut Photo Shoot at the Hershey Centre in Toronto on August 26.

Shop owners and collectors celebrate the release of the new baseball card set

Carlsbad, CA (October 16, 2009) – The September release of 2009 MLB Goodwin Champions provided collectors with a memorable pack-opening experience by virtue of its beautiful vintage design and vast array of unique inserts that have the industry buzzing. Upper Deck sponsored more than 10 “Tailgate Parties” around the product’s release where shop owners received prize support and refreshments for their customers who came by to check out the new set.

2009-10 NBA Exquisite will feature standout rookie players and exciting new content paying tribute to the original release six years ago

Carlsbad, CA (September 21, 2009) – When Upper Deck released 2003-04 NBA Exquisite, the trading card market was forever changed. Never before had collectors seen innovative cards packing this much quality which is one of the reasons why a single pack of that product routinely sells for more than $3,000. Today Upper Deck has announced that it will be releasing the company’s final NBA Exquisite set ever later this month. Upper Deck’s 2009-10 NBA Exquisite set will arrive in stores on September 30.

Upper Deck will include game-used memorabilia and cut signature cards of the deceased home-run hero in 2010 baseball releases

Collectors will be treated to online contests, a revolutionary new rookie card management system and much more!

Carlsbad, CA (September 10, 2009) – The 2009 NFL season starts today, but it’s impossible to tell which rookie will end up being last season’s Matt Ryan or Steve Slaton. Upper Deck has a new football website designed to get collectors guessing and possibly earn prizes for figuring out which rookie will emerge as a top threat. Collectors who enter codes from the back of 2009 Upper Deck NFL rookie cards for the first-year player who has the best performance each week, will be entered into a drawing to win a box of 2009 Upper Deck NFL cards.

Upper Deck will include game-used memorabilia and cut signature cards of the deceased Pirates superstar in 2009 and 2010 baseball releases

Carlsbad, CA (September 1, 2009) – For many people, especially in Puerto Rico, Roberto Clemente was more than just a MVP and Hall-of-Famer, he was a hero. In his eighteen seasons with Pittsburgh he was a twelve time All-Star, but it was his constant charity work with the underprivileged in developing countries and service with the United States Marine Corps Reserves that helped add to his legend.