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Upper Deck’s ‘Million Pack March for the Troops’ Donation Drive Revs Up!

In partnership with ‘Operation Gratitude,’ Upper Deck will match donations pack-for-pack of any Upper Deck cards to U.S. military in combat


Carlsbad, CA (March 16, 2010) – Four months ago, appropriately revealed on Veterans’ Day, the Upper Deck Company announced that it was partnering with “Operation Gratitude,” a non-profit organization that sends 100,000-plus “care packages” annually to U.S. service members deployed in hostile regions across the world. On that date, Upper Deck launched its “Million Pack March for the Troops” campaign in an effort to send sealed packs of donated Upper Deck trading cards (sports and entertainment-based products) to U.S. military men and women deployed overseas. To date, a total of 100,000 sealed packs have been donated to the worthy cause. So, even with Upper Deck’s pack-for-pack match, the end goal of 1,000,000 donated packs by Veterans’ Day 2010 still requires plenty of charitable involvement from collectors everywhere.


“It’s an honor for us to partner with a dignified organization like Operation Gratitude,” said Chris Carlin, Upper Deck’s manager of Sports Marketing. “The brave U.S. military men and women serving overseas certainly deserve a well-needed distraction and we’ve heard from them that opening up a pack of trading cards can make them feel a little bit closer to home.”

To create additional awareness, Upper Deck will be hosting donation drives at major industry shows this year including the National Sports Collectors Convention in Baltimore in August while also working with its network of certified Upper Deck Diamond Dealers and hobby shops to establish donation drop-off points. The following link provides a breakdown of nearly 70 drop-off sites where collectors can show up in person to make their pack donations:


In yet another effort to ignite participation and show just how dedicated it is to fulfilling its goal of one million donated packs, Upper Deck recently launched a website dedicated to the program with information on how to donate and why it’s such a worthy cause. The website is now live at


Collectors interested in donating via mail any of their sealed packs of Upper Deck trading cards can drop off packs at a donation center or send them to the following address: Operation Gratitude/California Army National Guard,

Attn. Upper Deck’s Million Pack Drive to Support the Troops, 17330 Victory Boulevard

Van Nuys, CA 91406.

About Upper Deck


Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit


About Operation Gratitude


Operation Gratitude ( ) is the 501 (c) (3) non-profit, volunteer organization that annually sends 100,000+ care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individual U.S. Service Members deployed in hostile regions. Our mission is to lift morale, bring a smile to a service member's face and express to all Armed Forces the appreciation and support of the American people.




Terry Melia, Public Relations Mgr., Upper Deck