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The Upper Deck Company / About Us

Our Mission . . .

Provide our Worldwide Customers and Consumers with Sports and Entertainment Products that Reflect Our Commitment to Rich Set Content, Innovative Design, Quality Craftsmanship, and Authenticity.
The Upper Deck Company Headquarters, Carlsbad, CA.
Upper Deck burst onto the collectibles scene in 1989 and made waves with its first baseball card set that featured Ken Griffey Jr.'s rookie card - one of the most sought after cards on the market to this day. We're Upper Deck. We're not just a "trading card" company; we're a worldwide sports and entertainment company. We're a company with PASSION and ATTITUDE...about sports...about authenticity...about quality and innovation.

We thrive on fast pace, risk and things that are cutting edge. Most of all, we have pride and DEDICATION to creating products that turn memorable moments into collectibles that people want to COVET.

Welcome to Upper Deck. We invite you to get to know us.
The Upper Deck Company
Ever since Upper Deck revolutionized the sports trading card experience in 1988, our Number One mission has been to capture the excitement of the game and deliver it to fans of all ages through high quality, innovative, authentic and collectible products.

The cornerstone of our business is based on sports trading cards, but over the years our brand has expanded to include other products. Spend a few moments here and explore all the businesses that make up The Upper Deck Company.
Upper Deck Authenticated ®
Autograph forgeries make victims out of unsuspecting fans. Upper Deck Authenticated ® became the first company to find an answer to the forgery problem by creating an airtight five-step authentication system that assures fans are getting genuine autographs. Today the company has autograph relationships with the game's biggest stars and produces some of the finest memorabilia on the market.

Upper Deck Authenticated
Upper Deck Digital
Upper Deck Digital keeps the company in stride with the latest technology on its web site, company store and product portfolio. The group's list of accomplishments include PenCam, Upper Deck's latest authentication innovation; e-Card, the trading card with a virtual twin; Personalized Trading Card, which allows amateur sports fans to go online and create their own Upper Deck trading card; and WebPass, a technology that turns an invisible watermark on a trading card into the collector's key into secret websites.
Upper Deck Digital
Upper Deck Entertainment
Upper Deck Entertainment is the worldwide leader in trading card games, producing the best products on the market and organizing the most exciting tournaments for every level of competition. The Yu-Gi-Oh! TRADING CARD GAME has become a global phenomenon, with massive sales across the world. From Tulsa to Tokyo, you'll find players Dueling each other with exciting Monsters and Spells.

UDE also has licenses for many other exciting brands and products like the Vs. System which is made up of characters from Marvel and DC Comics as well as World of Warcraft. Click here to view the Upper Deck Entertainment products.


Upper Deck Entertainment
Upper Deck International
Sports fans all over the world have one universal thing in common: a passion for the game and its heroes. Recognizing this shared love for sports, Upper Deck introduced collectible products to the global marketplace in 1991. The company has an office in Amsterdam and markets and distributes products throughout Europe. Upper Deck also creates and produces collectibles to suit the local preferences of collectors throughout Asia and India. To date, Upper Deck has produced products for Swedish Hockey, Manchester United (football), Japanese Baseball, Chinese Football and Philippine Basketball.
Upper Deck International